Communication Channels, Critical Mass and Tipping Points

As I was writing Blog Traffic School I noticed that over and over again I would refer back to my training and experience in business. Growing a business and growing a blog share some core similarities. I don’t use terms like “Communication Channels“, “Critical Mass” and “Tipping Points” just to convince people I’m clever - it’s because these terms are very relevant to growing your blog traffic.

While Blog Traffic School is focused on blogs and blogging, the course would fit nicely into a curriculum for a business course at university. If you have never studied business before taking part in Blog Traffic School will expose you to some of the theories that form the foundations of successful business and marketing. Needless to say I’d be very proud if one day the course was part of some formal Internet business training - it certainly would be more relevant than a lot of the materials I learnt at business school.

Communication channels are probably the most important variable when it comes to growing your blog traffic. The term is basically self explanatory - you want to increase the incoming communication channels coming into your blog. Essentially the entire course teaches many different ways to open up communications channels, from the simple ways like leaving comments, to more complex methods like search engine optimization and publicity.

Critical mass is a term you often hear applied to some of the most successful web businesses. Examples include eBay, Linked-In and Plenty of Fish, all sites that enjoy near-monopoly standing because they have the largest user base. Competitors find it difficult to compete because they don’t have enough people using their service. You need users to bring in more users when it comes to industries like online auctions (buyers want the largest supply of sellers because it provides more options to buy from, sellers want more buyers because they can get a higher price), online dating (more people to choose from for dating) and social networking (more people to connect with, greater exposure through the network). Once a company reaches critical mass it’s hard to beat them and provided the business model is sound, they will continue to grow via word of mouth.

A tipping point describes a point in time where a dramatic change occurs because of the combined influence of seemingly insignificant variables. From a blogging standpoint, often the efforts you put in to open many communication channels combine to create a tipping point for your blog traffic.

If these theories and concepts make you excited and you are curious how they apply to your blog, I have no doubt you will enjoy Blog Traffic School. If you are completely confused that’s okay too - the course will be the perfect introduction for you. I’ve been extra careful to explain the concepts in simple terms and within the context of blogging.

Yaro Starak
Blog Traffic King