I recently wrote a newsletter article for my blog traffic tips email list (to subscribe just fill out the form at the top of this page) about choosing the right target traffic. I received some feedback about traffic targeting and I realized people were struggling to clearly define what kind of traffic they want.
Targeting is a complex problem. In business one of the most difficult aspects to get right is your positioning. I’ve spent years refining the positioning of some of my projects and my blogs are the same. In fact just the last few months I’ve been yet again re-defining why I blog at my different blogs.
I guess in a lot of ways it’s okay for you to blog without a specific goal in mind. It helps to know why you blog and really get into the specifics, but for some people this just won’t be possible from day one. Targeting is something that takes refinement and often you can’t start the process until you have some feedback from the market. In our case, some actual feedback from the our blog - who is reading, why are they reading and are they the right type of people to help you meet your blogging goals.
In Blog Traffic School I do more extensively cover targeting traffic but for the time being I want you to do one thing right now - write down on paper (or digital paper) some dot points outlining your goals for blogging. Try and be as specific as possible.
Here’s what your list might look like:
- Earn $1000 a month from AdSense
- Earn $500 a month from affiliate income selling products X, Y and Z
- Get up to 1000 daily readers
- Attract an audience in their 20-30s with middle range incomes who purchase products online
- Define your niche (for example this blog’s niche is “blog traffic”)
- Use blog to build an email list of 2000 people by the end of 2006
- Write at least 1000 articles of 1000 words each to compile into an ebook on the niche topic
Not everything there describes your target market, however everything in that list, and anything else you can come up with regarding your goals and motivations, helps you to define your target audience.
I promise you, once you have a clear picture of why you blog, regular blogging becomes a lot easier because you have some nice clear goals to run towards. It’s much easier to appreciate the little steps when you know they are taking you towards the big picture.
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