I’ve just spent the last two hours mapping out every class in Blog Traffic School. I’ve broken down the course into six classes designed to be done over six months. Each class includes theory to study and a list of activities to complete during the month. Each month builds up on the previous month’s theory and activities. As soon as I finalize the structure I’ll be sure to post it here.
After mapping out the course I’ve come up with a bunch of new content that I have yet to include in the first release of the course. Looking ahead I have a lot of topics to write to make sure you get my best techniques and theories.
You might say I released this pre-launch blog a bit too early since I’ve got at least two months worth of writing ahead of me before the course will go live. That’s a loooooong pre-launch. However I’m not too worried since I think you appreciate having some form of updates source so you know when the course will be available (rather then be left in the dark guessing) and I certainly like having a blog like this available to communicate with you about the course.
Why A Text Based Course?
This is the first time I’ve produced a course this big. People have told me that I shouldn’t devote so much time to this course by doing all the writing by myself. Why not pay someone else to write it or record audio or do a teleseminar, all these methods are less time consuming. My answer to these questions is that my style of teaching through text is unique and only through my own words can I convey exactly what I have learnt clearly to my students. It wouldn’t feel right to do it otherwise.
Your Unique Voice
One of the topics I cover in Blog Traffic School is titled “Your USP: Your Unique Voice”. I think it’s appropriate to give you a sample from that chapter now:
A USP is a term you will often hear in business circles. It stands for unique selling proposition. Basically it refers to what it is that makes you different from everyone else.
For your blog you also need a USP. If you are blogging for business chances are your USP is the same as your business USP so you will continue to work your business angle, but there is one other unique thing you need to make use of that no one else can ever replicate, which can be your USP – your unique voice and point of view.
One of the most powerful assets you have as a blogger is how you write and think. Don’t make the mistake of trying to copy another blogger. It’s definitely smart to analyze and determine what it is that other successful bloggers do well and absorb that into your blogging, but never try and be someone else.
Your unique writing style and how you view the world is interesting to other people when it comes from your heart. Be truthful in what you blog about and the way you blog and people will be magnetically attracted to you. Don’t worry if you are not a great writer – it’s more important to write honestly with passion than it is to make use of big words or poetic phrases. Ultimately it’s what you say – not how you say it – that counts.
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