Blogging The Killer SEO Tool For Business?

My friend Will Swayne on his blog asks whether blogging is the killer SEO tool for businesses?

As I’ve written about previously the number one goal if you are working on your blog’s search engine optimization, is to gather all those incoming links from authority sites. Will proposes that some of the old fashioned ways of link building - namely directory submission, link exchanges, article marketing, etc - are just not cutting it anymore, and that blogging potentially could be the best way to encourage incoming links from authority sites.

Why is this? Because blogs are natural conversation starters and if you particularly seek out communication with other bloggers, the incoming links can really start to flow.

What is one of the best ways to get the incoming links flowing? I’ve said it before - start sending out the links from your blog if you want them returned to you, but do it in a conversational manner so that it makes sense. This post you are almost finished reading is a fine example of sending out a link when it makes sense to.