On one of my blogs, I had an interview with a prominent member of the community and offered people the opportunity to suggest questions, the best of which got in. Most of the questions were intelligent and relevant, so many people got something out of it, and I got a handful of links from the contest. If you offer a similar opportunity to interact, either via an interview, via some highlighting and free backlinking on your blog etc., you should see some decent participation.
This requires promotion, so speak to friendly bloggers and ask for a link to your contest post. I got 19 comments plus passionate emails from friends when I talked to people about my contest.
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