Playing
I think the way we find our niche is by wandering about and playing around.
We find what captures our attention, we try out writing about stuff and find what we can enjoy writing about, we see if there are others interested in the same area, we see what particular part of the area we are interested in (being a generalist can be a specialty too).
Then we try out some ideas we've had, see which posts work, what we get response too.
And then we try out some more.
This is the way that all the people I know have done it. (People who say otherwise have either forgotten or not paid attention or already have done this enough in the off line world to not need to do it with their blog.)
So if you can have fun and enjoy trying stuff it should be enjoyable. I think it is really playing and wandering around guided by our curiosity and then reflecting on the results.
I hope this isn't too vague.
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