Hey all -
Allow me to recommend a way to brainstorm on this...
If you're like most people, they will start by doing some competitive research or kicking ideas around with their friends about what other people have done that sounds appealing to them.
This leaves a lot of stones unturned though. The best you can hope to achieve is to copy someone else's approach and do it better than they do - meaning you're headed for immediate competition in the best case.
I think a better approach is to do the opposite.
Examine what the customers of those competitors have as "alternatives" and see if you can find a way to offer a completely different product/service that satisfies a unique combination of benefits that the existing alternatives can't.
I just wrote about this in my blog - I called it thinking about "false negatives." I think it helps narrow down how you can help people the most, without depending on a "eureka moment."
Good luck!
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