First thing you need to do is provide good content that is worth linking to.
Then concentrate on creating more good content that is worth linking to.
Tell a few people about it, and hopefully they'll like the content. Build a readership.
Personally, I rarely look at page rank. It is a meaningless number that has lost almost all of the authority that it once had. Google treats it as a joke so I don't see why I shouldn't as well.
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