How about writing a free report on booking your holiday or getting ready for your holiday?
You could advise people on what they need to remember to do and advise them on insurance and so on.
Then on your blog provide them with advice on the different types of insurance cover, travelling via plane, train or ferry, baggage, gadgets, currency exchange, vaccinations, switching off household appliances, arranging pet care and so on.
You could also provide reviews of holiday destinations and sell guide books and such.
You could use the report to build a list to promote your business by telling people about your latest holiday offers and offering holidaying tips.
Don't go for the hard sell, because people look for advice on the internet as well as book holidays.
If you can become known as the 'Holiday Guy' (or Girl), then people are more likely to buy through you, because you will have established trust and pre-eminence.
You also need to consider who your target audience is and whether or not to specialise in certain holiday types (Club 18-30 - Do they still do those?, cruises, Caribean holidays, skiing holidays, etc...) or target certain age groups, or even certain holiday destinations (Greek islands, Southern France).
Once you have established this, then it will make it easier for you to market yourself and your business.
There are a lot of travel agents, so why not specialise and become an authority in a particular area.
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