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Blaine; Your blog looks awesome! I especially like the feature you provide to cheer you as you run. I think the whole idea of live communication during this event is fantastic. I am not a runner. However, my wife is. I will pass on your blog info to her.
Also, your blog format looks very advanced. Who hosts your blog? I like it.
Good luck.  LT
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I host it myself using Wordpress. I am thinking of changing the theme a bit, there are a few things that I don't like, but it is functional and a low priority. There's a link in my footer to the original theme developer; I've modified it pretty heavily (especially behind the scenes). Thanks for passing on the word!
Here's my first field report, now that I am back from vacation.
Field Report Title: New York City Marathon
Blog Name: Run to Win
Blog URL: http://news.runtowin.com
Name: Blaine Moore
Explanation: I just ran the NYC marathon this past weekend. As an experiment, (and due to being busy/lazy) I did not get any content for the day of the race or the day after the race. The Tuesday after the race I did not have any content until late in the evening.
Normally, when I have no new content, my traffic is about half as much as normal.
This time, during the race, I wrote the name of the website on my arm in permanent marker. I did not get an opportunity to check until I got home Tuesday night, but my traffic after that was about twice my average traffic and was a pretty big jump on Sunday and Monday. I haven't had a chance to look into whether it was all local or not, but I do know that I got briefly on television in the local coverage (w/i a few hundred miles of NYC) when my buddy and I passed Lance Armstrong early in the race.
My guess is that most of the people visiting were other competitors and random bystanders that remembered the website name. In retrospect, I should have written it on both arms and either along my shoulder blades or else pinned to the back of my jersey.
It was still a nice surprise when I got home, though. I was not really expecting traffic to go up and was just hoping to keep it even. I'll add more details when I have had a bit more of an opportunity to analyze my logs, but I'm still trying to catch up on everything after taking a week off.