Hi Blaine!
Just found these forums through the trackback your link sent to my site.
I also have an LLC, and I set it up for two main reasons:
1. certain legal protections.
2. taxes and other financial benefits (business bank account, set up a solo 401k to shelter self employment income and pay fewer taxes now, etc.).
If any of you are thinking about incorporating or forming a legal business entity beyond a sole proprietorship, I recommend doing your research. There are some definite benefits. Here is some more good info about selecting a self employed business entity:
6 Types of Business Entities to Consider for Your Blogging Business
If you choose to set up an LLC or other business entity, it is also important to separate your business and personal income for legal reasons (this also gives you more protection).
Note: The links in my article are aff links, but I don't get credit for any free services - just those that are paid.
