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Old 4th February 2007, 06:11 AM
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Field Report Title: Does the Alexa Widget Increase Ranking?

Blog Name: Blogtrepreneur | Entrepreneur Blog
Blog URL: www.Blogtrepreneur.com
Name: Adnan

Explanation: There has been a lot of debate over whether or not the Alexa widget increases rankings. I saw that Yaro had a post which explained how the putting the widget in his sidebar DID increase his rankings by 25%.

Naturally I wanted to test this theory myself and so put up a little button in my sidebar, showing my visitors the rank of Blogtrepreneur compared to all the other sites in the blogosphere. To obtain the widget yourself click here.

Results: Initially I saw no real change. My traffic rankings remained at around 110,000 to 120,000 thousand on a daily basis. This was 1 and a half months ago. Around 2 weeks after I added the code however, my traffic ranking decreased to 105,000. More frankly, my posting frequency had also dropped due to the Christmas period and so the increase in rankings had nothing to do with more content by me.

4 weeks after installing the code my ranking dropped to 90,000. Then in this past week my ranking has managed to get down to 85,000 with around the same posting frequency as before the widget implementation.

I think it's pretty obvious in saying that for me, the Alexa widget had a massive effect on my rankings. A result of this may have been the selling of 3 text links through TLA but I can't know this for sure.

In 3 months my reach per million users increased by 81% and pageviews increased by 154% even though uniques remained fairly constant at 70-80 per day. To see more details go to Alexa.

In conclusion, if I say that my ranking was 115,000 before the widget, I managed to increase my rankings by 26%. I do believe that this widget can help boost your rankings, but you can only find out if it works for you, if you try it out.
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