juicy story of juicy counture

[wtangtx]

If the world seems to be getting a little hotter, it may not be due to global warming, but rather to the global wearing of juicy couture.Juicy is everywhere today.It’s casual and cocktail. It's handbags, jewelry, perfume and shoes.? It's men, women, and children. It’s equally part classy and part sassy.? Men and women alike can’t seem to get enough of it. Even though Reese, Gwyneth, Madonna, Brad, Kevin, and Ben all wear Juicy, this modern marvel of exquisite fashion is less expensive than many other labels such as Prada and Louis Vuitton, so the soccer mom next door can afford to wear it too!

Juicy Couture began modestly when Gela Nash-Taylor, while pregnant, had a difficult time finding maternity clothes that she liked. So she and her good friend Pam Skaist-Levy purchased loads of plain looking vintage jeans. With a lot of hard work and their keen design sense, Gela and Pam converted the jeans into a successful line of maternity wear.? From there, Pam and Gela learned the ropes of the fashion industry and in 1997, with $200 and a revolving line of credit they founded juicy couture.Refusing to take a salary for the first two years, Gela and Pam invested all of their profits back into the company, paying off loans and helping the company grow to what it is today.

[IM First 365]

Great story. Very inspiring too.

More power to Juicy