Laying it on thick.

Don't mean to ruffle any feathers with this my second post, but do you ever stumble upon a site (especially marketing sites) that seem to push their product on you to an extreme degree? I just find it hard to get a good hold on the information and specifics when testimonials are flowing on all sides, and links to free offers seperate every other paragraph - which themselves are stuffed to the gils with cheery depictions of people skipping in fields with the product.

So I guess my question is, how do you personally find a balance between advertisement and good honest information?

[Yaro]

The marketer's answer to this question is simple - keep testing and raising conversions. If your goal is profits then that is all that matters.

However I think people are becoming more resistant to "standard" sales letters and there are opportunities for innovators to excel, but as long as people keep buying after reading a "thick" sales pages people will keep using them. It's just like infomercials - I hate them, I would never buy from them, yet they work. As long as they make sales late night TV will be inundated with them.

[burty]

At the moment, there is one of these marketers selling a brand new product. He won't divulge any details (not even the price) until you sign an NDA and fax this along with proof of ID !!!

A clever marketing ploy? Or not?

As for those overly long sales letters - absolutely awful. If possible I try not to purchase from them. It only seems to be marketers who use them though. I've never seen such a thing on a normal sales site (whether Amazon, or a mom'n'pop business)...