Adwords Low Performance Keywords Question

[Drev]

Hello,

This question I wanted to ask Yaro, but I'd appreciate everybody's comments.

I've read Yaro's awesome article at:
Defeating The Google Slap - More AdWords Advice From Perry Marshall » Internet Business Blog | Entrepreneurs-Journey.com - by Yaro Starak

It's full of great advices.

I'm in affiliate marketing business for some time now and I advertise in Adwords, but not very successfully at all. I'm getting the Google slap almost everytime. Well now of course I know the reason thanx to Yaro.

But one of the biggest problem I face in Adwords is: What to do with a keywords that get lots of impressions and no clicks?

I mean, if I'm in 9th position and I get no clicks, then there's a chance that being in #1 or #3 will bring me some clicks and make my CTR positive. However, in many cases it's too expensive. So what to do in such case? Stop bidding on that keyword? OR move it back into 3rd page 27 spot somewhere, where it get fewer impressions?

Another thing is being in #1 or #2 position and after 200 impressions getting 0 clicks. That's my situation with some adgroups. I have high positions, but I get no clicks after 100 or 300 impressions. My ad text has the keyword in title, in description. Other ad text is also compelling to the target market. But no clicks... It's a competitor term actually.

I just think that that KW can still bring me some good money, but it gets no clicks, like 200 imps and 0 cicks in 2, 3 position..

Would it make sense just to delete it? Or maybe I should move it to another campaign?

I know that one adgroup affects another. So one adgroup might bring down others or vice versa as I understand... I'm not sure if campaigns affect each other as well. Mayebe not ? Can You answer that?

The thing is I've read many times that poor performing adgroup, create poor performing campaigns, which in turn bring the whole account performance down. So in that case, I don't want to keep those parazites in my Adwords account.

What should I do.

I'd really appreciate everybody's comments, especially Yaro's

Monty